#Email mass mailings upgrade
One issue with mass emails is that depending on the size of your recipient list, you may need to upgrade your current email service provider (ESP) plan. One way to achieve this is by using trusted email templates. Make sure your content is true to your brand and consistent with your style guide. When it comes to visual design, think about unique imagery and color schemes. The email needs to be aesthetically pleasing. If your email is too dense, cluttered or confusing, people simply won’t read it. Use a basic, clean font and a font size that’s easily readable on all devices. When it comes to great email design, there are at least two key factors: Strategically designing your email to resonate with your target audience is a great way to increase the chances of your email getting read and the links it contains being clicked on. The more your email is opened, the more people may take the desired action. Knowing it thoroughly is essential for any marketing team.įor more information, see the FTC’s page on the Act. You also have to identify promotional emails as an advertisement and allow recipients a way to unsubscribe from specific lists (or opt out completely) should they wish to.įor every email that violates CAN-SPAM, you could face fines up to $43,792. Under the CAN-SPAM Act, you’re not allowed to send misleading, deceptive or false information. All email messaging, including mass emails, must comply with the act. The CAN-SPAM Act defines what you’re allowed to send in marketing emails and who you’re allowed to send them to. Using these best practices, you can send your message to the right people at the right time and make sure that you’re hitting their inbox. Marketers have now realized that personalization, automation and tracking make mass emails far more effective. As filters have become more robust, these emails now often end up in spam folders. Mass email campaigns once comprised identical emails sent out to a company’s entire subscriber list.
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